Magical Taste of China
Magical Taste of China
西域食府
647-348-8966
476 Dundas St. W., Toronto, ON M5T 2G6
The colorful and romantic Xinjiang is not only a place of magnificent views stretching from the foot of snow mountains to the vast Gobi desert. More importantly, it is also a melting pot of different cultures that offer uniquely diverse Xinjiang cuisine. While the splendid scenery of Xinjiang is a blessing of the earth, its cuisine represents a result of the wonderful integration of cultures from different localities. Magical Taste of China, a Toronto-based restaurant, has gained a strong foothold in the local market with quality and authentic food.
A Unique Restaurant with Authentic Flavors
Magical Taste of China is one of the top choices for local Chinese food lovers. It goes without saying that it has food offerings that make it stand out from other competitors. Magical Taste of China manages to maintain a solid position in the ever-changing market thanks to its insistence upon authentic Xinjiang flavors. The chef of the restaurant, a native of Xinjiang, attaches great importance to ingredients, seasoning and cooking techniques to bring out the most authentic Xinjiang flavors. It is the restaurant’s profound wealth of culture and prowess that makes its food gain word-of-mouth popularity.
The signature dish Xinjiang style BBQ lamb kabob has never received a negative review, a rare accomplishment in an increasingly picky food market. The arm-length mutton kebab, which is more-than-reasonably priced, offers a rich texture, fresh flavor and juicy sweetness without the gamey flavor.
Stir-fried hand-pulled noodle is offered in great varieties. It can be served with other sauces or fired with different ingredients to give rise to a burst of multiple flavors and a chewy texture. The lamb rice (pilaf) is served with tender and juicy mutton and pleasantly oily rice, representing a perfect combination of color, flavor and taste.
As a product of the restaurant's secret recipe, Xinjiang style stir-fried bone-in chicken w/noodle offers a tenderly spicy, fresh, flaccid and tasty texture, making it the best manifestation of this famous Xinjiang dish.
The collision between innovation and inheritance
Zhu Jiang, the owner of the restaurant, has achieved a successful career transition from basketball to the catering business. The secret of his success lies in his fearless persistence and open mind to innovation. While sticking to traditional flavors, he refuses the state of permanence - he makes appropriate changes and innovations to dish varieties based on feedback from diners and the market. That brings positive changes to the market while staying true to the Xinjiang cuisine culture. For example, by reducing the spiciness of some dishes and adding Northeastern Chinese barbecue, he ingenuously integrates traditional essence with ongoing popular dishes.
The restaurant also regularly changes part of its dishes while reserving the conventional ones based on sales performance. The newly developed dishes are offered to cater to the preference of locals. At the restaurant, great importance is attached to the cumulation of knowledge to ensure the constant vitality of the restaurant and a peace of mind to adapt to the changes in the market.
The unprecedented success of the human-centered management
In Mr. Zhu Jiang’s mind, employees are the cornerstone of his restaurant. By combining his human-centered management philosophy with scientific institutions, he has significantly increased employees’ loyalty and service quality. A consensus is sought among all employees about major issues, and active communication and timely adjustment are made with respect to details. In the face of mixed feedback, he discusses with his employees on an equal basis to seek mutual progress. In addition, he also provides genuine care and support for employees in everyday life to give them a sense of belongingness. Everybody works in a pleasant mood given the mutual understanding between the employer and employees. Together, they maintain stably high-quality offerings and services and reach a win-win outcome.
The authentic Xinjiang cuisine, the persistence to tradition and innovation and the human-centered management strategy are pillars of the success of Magical Taste of China in the catering industry of Toronto and serve as a benchmark for other practitioners in the business.
