Duan Chun Zhen Noodle House

Duan Chun Zhen Noodle House
段纯贞
(408) 320-2228
10118 Bandley Dr Ste H., Cupertino, CA 95014
Duan Chun Zhen Noodle House, one of the most recognizable Taiwanese beef noodle brands originating from Hsinchu, is gaining increasing popularity with “extreme attention to details” and “exclusively authentic flavors”. The grandmother of the brand’s creator was a native of Sichuan, China. In 1948, she was relocated to Hsinchu where she made a living by selling homemade Sichuan pickles and braised food. Afterward, her descendants opened this authentic beef noodles restaurant named after her. Duan Chun Zhen Noodle House adopts the old-fashioned preparation method of Sichuan hot pot flavoring and broad-bean sauce exclusively made in Sichuan and Kaohsiung, which are fried with 23 spices and beef tallow, followed by 8-hour stewing with beef bone soup. The fragrant and full-bodied broth has a mild numbing and spicy taste but not irritating, creating multi-layer flavors that are irresistible and lingering. To carry forward the classic Taiwanese flavor and cuisine culture in the U.S., Rommiei, a Silicon Valley elite, introduced the Duan Chun Zhen Noodle House brand to Cupertino, gaining instant recognition and acclamation from local diners.


Craftsmanship Spirit
The owner of the restaurant Rommiei was a veteran in the IT industry and his bold transition to the culinary industry proved to be a huge success. The secret behind such an accomplishment is his faith to promote hometown cuisine and the spirit of craftsmanship excellence in detail. To provide 100% authentic flavors of the Taiwan headquarters, the restaurant put in efforts to invite local regional managers and chefs to the U.S. to provide coaching services for chefs in the restaurant. In addition, the restaurant conducted countless experiments to tackle differences in beef shrinking percentage and degree of marination caused by different ingredients, water quality and spices between Taiwan and the U.S. Eventually, they came up with accurate data and established a standardized SOP process for cooking. All these efforts demonstrate the restaurant’s resolution and strength to bring the most authentic Taiwanese flavors to diners.
The Most Authentic Flavors
At Duan Chun Zhen Noodle House in Cupertino, emphasis is given to a careful selection of high-quality local ingredients and the adoption of the most delicious and authentic recipes and handmade varieties of food for the purpose of perfectly reproducing authentic Taiwanese flavors. Details ranging from decoration style to all tableware are designed to reproduce the authentic Taiwanese style. The restaurant also offers a wide selection of foods allowing diners to heartily savor the classic tastes of home that have been passed down from generation to generation.





Food represents a crucial carrier of culture. When cuisine is endowed with cultural connotations, it naturally becomes the “symbol” of the region. What Duan Chun Zhen Noodle House aspires to do is to transform itself as a symbol of the “integrative, diverse and inclusive” Taiwan culture with a bowl of Taiwanese beef noodles, thereby truthfully promoting Taiwan culture to every corner of North America.





